Jigsaw is Ireland’s national centre for youth mental health, providing free and accessible mental health support to young people aged 12–25 across Ireland. Jigsaw engaged the MDP to explore how National Compliment Day could be more effectively linked to the charity, with the objective of increasing awareness, participation, engagement and fundraising. Through a combination of primary and secondary research, the project sought to identify the factors that drive successful fundraising campaigns and develop recommendations to strengthen the long-term connection between Jigsaw and National Compliment Day.