Carrolls Irish Gifts, founded in 1982, has been supplying Irish gifts for over 40 years. Carrolls Irish Gifts are one of the leading retailers of quality Irish clothing, jewellery, souvenirs and gift products. With 20 stores nationwide, a strong online presence and a growing B2B component to the business offering a variety of quality Irish corporate hampers, Carrolls Irish Gifts approached the MDP with the objective of better understanding the Irish corporate gifting market and the decision-making process of corporate gift buyers. 

What we delivered for Carrolls Irish Gifts:

• In-depth interviews with corporate gift buyers to identify the key influencing factors behind the choices of corporate gift decision-makers with corporate gift buyers to understand the Irish corporate gifting market

• Analysis of the key influencing factors behind corporate gift decision-makers' choices

• Final presentation providing insights into the stages of the corporate gift buyer decision-making journey