Dublin Zoo

Established in 1831 in Dublin’s Phoenix Park, Dublin Zoo is one of Ireland’s leading tourist attractions and a registered conservation charity operated by the Zoological Society of Ireland. Welcoming over one million visitors annually, Dublin Zoo is recognised for its commitment to conservation, sustainability, education, and animal welfare.

Project Description

  • Conducted exploratory research into Ireland’s international tourism market and overseas visitor behaviour
  • Analysed the consumer decision-making journey of international tourists visiting Dublin attractions
  • Identified key international target demographics and visitor motivations relevant to Dublin Zoo’s growth strategy
  • Examined tourism trends, behaviours, and patterns among overseas visitors travelling to Ireland
  • Researched best-practice examples of international zoo operations and tourism marketing strategies
  • Evaluated opportunities for Dublin Zoo to increase international visitor numbers and reduce reliance on the domestic market
  • Delivered strategic insights to help Dublin Zoo better position itself within the competitive tourism landscape
  • Presented actionable recommendations to support the development of a future international marketing strategy aligned with Dublin Zoo’s long-term objectives

What we delivered for Dublin Zoo:

Student Experience

Lisa Keegan - Former MDP Advisor talks about her experience of working on the Dublin Zoo project

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