Irish Life Dublin Marathon
What We delivered for the Irish Life Dublin Marathon:
An economic impact assessment of the Irish Life Dublin Marathon on behalf of Marathon Events DAC
Market research and data collection through fieldwork conducted at both the RDS Marathon Expo and along the marathon route
Survey design and implementation to gather insights from participants and attendees
Secondary and primary research analysis to evaluate the economic contribution of the event
Clear communication and presentation of complex economic findings to the client
Insights identifying that the decline in economic impact compared to previous years was linked to a reduction in international participants and attendees
Collaboration with the project economist to incorporate client spending into the overall assessment
An infographic and presentation summarising the findings and key economic insights for stakeholders
Project Description
Client Testimonial
“The extensive data collection conducted by the MDP team, coupled with their enthusiasm and marketing skills, was highly insightful. Their detailed report now allows us to clearly understand the economic effect of our event on Dublin’s economy.” - Jim Aughney, Race Director, Irish Life Dublin Marathon.The Irish Life Dublin Marathon is one of Ireland’s largest annual sporting events, held every October in Dublin since 1980. Organised by Marathon Events DAC, the marathon attracts up to 25,000 runners from more than 60 countries and is a key event in Ireland’s sporting and tourism calendar.