I Wish
What we delivered for I Wish:
Social media managementsupport across multiple platforms in the lead-up to the annual event
Audience and platform research to identify the most effective channels for engagement
A tailored social media content strategy focused on increasing awareness and engagement
Promotional content designed to build excitement and encourage registrations for the event
Content to support engagement with speakers, sponsors, and event partners
Support for the #IWish25 campaign, which became a top trending hashtag on Twitter during the event
Contribution to the successful promotion of the 2025 event, which achieved approximately 4,000 student registrations from across Ireland
Project Description
I Wish is a non-profit social enterprise founded in 2015 that encourages senior-cycle schoolgirls across Ireland to pursue careers in Science, Technology, Engineering, and Mathematics (STEM). Through its annual event, I Wish aims to inspire confidence, increase awareness of STEM opportunities, and showcase how STEM careers can positively impact society.Client Testimonial
“We’re deeply grateful to the MDP UCD Michael Smurfit Graduate Business School team for crafting and executing a data-driven digital campaign that amplified our Showcase Event 2025 and our mission to inspire young women in STEM. Their professionalism, creativity and strategic insight significantly boosted our online reach and engagement nationwide. It was a pleasure working with such passionate talent and we're looking forward to watching their future impact.” Sharon Lombard - Director Of I Wish