Marketing Development Practice,
UCD Michael Smurfit Graduate Business School
About the Marketing Development Practice
The Marketing Development Practice (MDP) is a commercial marketing agency providing services to clients to help them achieve their businesses' marketing objectives. The MDP services include: conducting Market research, creating marketing and digital strategies, as well as implementing marketing plans and events.
The MDP operates as a commercial marketing agency within the MSc Marketing Practice programme at UCD Michael Smurfit Graduate Business School, Ireland. This programme provides students with the unique opportunity to work as Marketing Advisors that provide marketing solutions to clients while obtaining a Masters Degree from Ireland's top graduate business school.
The environment of this programme operates on the premise of “action-based learning"- students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers within UCD Smurfit.
The MDP is unique in that it allows for the empowerment of the Marketing Advisors through experience-led education, as well as developing the personal and professional skills of the students, all while providing exceptional service to its clients.
“My time at the MDP was an incredibly enriching experience that fostered both personal and professional growth. As a Marketing Advisor, I had the opportunity to work on a diverse range of client projects, which challenged me to think strategically and critically about the problems faced across a variety of industries. The invaluable support and mentorship I received from both Management and my fellow Advisors helped shape my experience, leading me to leave the MDP with lifelong friends and a solid foundation for my marketing career"
- Kerry Tierney, Marketing Advisor 2023/24
Alumni Insights
Our Services
“The MDP went beyond my expectations. The advisors were very professional and easy to work with. Their research helped my company win a partnership with Qantas Airlines, Australia’s largest airline”.
- Dan Mulcahy, RideShair