The Marketing Development Programme (MDP) is a professional marketing services provider that operates within the UCD Michael Smurfit Graduate Business School. Our marketing advisors have been selectively chosen from a wide variety of disciplines for their commitment, drive, energy, enthusiasm & knowledge.
The MDP is a unique type of masters programme. It builds on the existing theoretical marketing knowledge of 40 of the top graduates in Ireland and combines this with real commercial experience. The MDP has worked with start-ups to multi-national companies nationwide and has developed a renowned reputation for the professional service it provides.
The marketing advisors work very closely with managers and market research consultants throughout the various stages of each project. The personalised services offered by the MDP allows clients to be involved with the project at every stage of process.