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"The MSc in Marketing Practice provided me with an innovative and challenging environment, in which I gained specialised knowledge in marketing. The action learning approach on this course is what initially drew my interest. My experience of dealing with clients from different industries on a daily basis enhanced my professional development. There is a great networking ethos on this course which allowed me to forge both social and professional relationships. The experience truly was insurmountable as it provided me with the opportunity to refine essential marketing skills, such as communication and leadership. This course has afforded me an invaluable foundation to start my professional marketing career path." — Lydia Cummins, MDP Advisor of The Year 2020/21 https://www.mdp.ie/our-services1 daily 0.75 2026-07-14 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353034029-ICJ9LKE8BZ2RGO2H0IRX/Madame%2BDonaghy1.jpg Our Services https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353034035-NYP8T9K3PSHZM9G3PGGB/Screenshot+2022-03-22+at+17.08.17.png Our Services https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353034041-AQL8FW4035FOMHZP3046/IMG_4418+%281%29.jpg Our Services https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353033999-8PFUNAGMN4L6JAJ4BGNV/8.jpg https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353034005-EN5E2CPM2D7B70NMS3J1/4.jpg 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https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353035003-PZPCKL35GHPW7GSN19ZJ/Screenshot+2026-06-15+at+10.55.56.png https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353035017-23IKXE03RNGROYP63TJD/PHOTO-2025-10-31-16-41-21+3.JPG https://video.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353035010-0HTHDEG9KPGKZZ6W9RQN/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353035010-0HTHDEG9KPGKZZ6W9RQN/thumbnail The Learning Experience The Learning Experience https://www.mdp.ie/client-testimonials daily 0.75 2026-07-06 https://www.mdp.ie/client-testimonials/finnegans-pharmcy-9ptay-wmxdp-d8mlb-84lhs-lehxd-kcgah-l82ty-srxy5 monthly 0.5 2026-01-16 https://www.mdp.ie/client-testimonials/beacon-medical-group-9z7pw-2tbp3-ajjbp-k2eyc-sasrk-9jk5k-fzka4-wphsp monthly 0.5 2025-08-01 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https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904251-HVHUK3T1H2QCY05DRHU3/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904480-AXE2TZ6WH1YWOYJELYQQ/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847904674-UXDT58LZUDAEN1C4LIKQ/image-asset.jpeg https://www.mdp.ie/client-testimonials/project-one-wlm77-6wyb3-8jhyk-7yd3x-y34xf-ygm9p-x5em8-dxnlk-b2rr6-39cks-w8agg monthly 0.5 2022-06-02 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352981988-BUHRFZHXRXCVOMRM1XLB/Screenshot+2022-03-22+at+16.46.35.png Client Testimonials OLD - BMW and MINI Group - THE CHALLENGE The MDP advisors identified how MINI could create a more meaningful connection with the Irish consumer with a focus on reaching the younger audience. https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352981996-U9X42A1MUY6S8C7954I6/Screenshot+2022-03-22+at+16.37.07.png Client Testimonials OLD - BMW and MINI Group - THE RESULTS After gaining an understanding of the market, the advisors presented the retail strategy to the MINI and BMW group identifying the most relevant messages and appropriate communication channels to reach each of the segments. https://www.mdp.ie/client-testimonials/project-one-wlm77-x9gm8-n9pfx-l2bdr-8fp69-4m3sd-elfmp-5f9pz-zg4cr-9hpnl monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982214-ZNS4BXJCWZUMG3AK8TXW/Screenshot+2022-03-01+at+15.51.48.png Client Testimonials OLD - Pearse Lyons Distillery https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982223-IHU650JT1RZJNUDAYCOL/Screenshot+2022-03-01+at+15.55.30.png Client Testimonials OLD - Pearse Lyons Distillery https://www.mdp.ie/client-testimonials/heroic-oats-93s7w-rdss5-4sjh6-k2rgh-l9j9d-akhn2-jspgj-cr9ce monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352981686-YBCGNHSY9BIAORL2VXI4/HO+2.png https://www.mdp.ie/client-testimonials/project-one-wlm77-6wyb3-lb7b3-ghkzb-rjsll-s9xyr-2g4hz-dm7ky-kbge5-z8n5y monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982025-N6PNOY5NB4O6U0XJ8POJ/Screenshot+2022-03-08+at+10.45.44.png Client Testimonials OLD - Ceol Connected - THE CHALLENGE The MDP evaluated the current environment that Ceol Connected operated in and evaluated unique elements that Treehouse has offered to the target market, utilising this information to develop a go to market strategy for the launch of the first SongTales music box. https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982035-XHD1SA8AO7AL3FXY252E/Screenshot+2022-03-08+at+10.28.33.png Client Testimonials OLD - Ceol Connected - THE RESULTS The client found the research very relevant for their business and intends to launch the first Treehouse-themed SongTales music box based on the research that the MDP provided https://www.mdp.ie/client-testimonials/project-one-wlm77-x9gm8-ahwbf-28sxh-t9f53-sc6st-z8cts-xj7ec-ahlkt-nbzja-bfmts monthly 0.5 2022-03-21 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982178-AZKPAK43OY9R4DQIQ7SF/Screenshot+2022-03-01+at+16.03.54.png Client Testimonials OLD - Electric Ireland https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982187-IAGZLWW7NO6XWN9I8XG5/Screenshot+2022-03-01+at+16.03.40.png Client Testimonials OLD - Electric Ireland https://www.mdp.ie/client-testimonials/jigsaw-j3tk5-8tgsf-s2rhz-d6cjt-xwsr9-gptck-64sym-se4xw monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352981795-SL84EP6QNLWVDGBB0DAU/2.png Client Testimonials OLD - Jigsaw 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They wanted the MDP to identify the correct model to service this channel profitably, sustainably while providing excellent guest experience. https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982087-98ZV2IOO0ZICI7LQX3LT/Screenshot+2022-03-07+at+13.50.22.png Client Testimonials OLD - BuJo - THE CHALLENGE The challenge faced by BuJo was entering the delivery market while also maintaining the brand's core values and retaining the brand reputation. The delivery market posed challenges in maintaining the food quality, delivery time, temperature to a level that met consumer expectations. https://www.mdp.ie/client-testimonials/project-one-wlm77-xcw8j-fgems-a86gw-jpskk-6536n-j9t7j-pd3w8-agaa8-fxrhl monthly 0.5 2022-06-02 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982333-N6LB1TYZXMOG36J0LORB/esbbb.jpeg Client Testimonials OLD - Electric Ireland 20th Annual Business Breakfast https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982341-CSLLXXNKP08GTFVC7BPI/BUSINESS+BREKIE.jpeg Client Testimonials OLD - Electric Ireland 20th Annual Business Breakfast https://www.mdp.ie/client-testimonials/project-one-wlm77-xcw8j-289n9-8x5ba-bwje5-nrbrs-z75m8-zbx29-9k4yh-8p57n-5ap6e monthly 0.5 2022-06-02 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352982252-6M7CZF6Q3LP6YP1UB3IO/Screenshot+2022-06-02+at+12.38.58.png Client Testimonials OLD - Checksolo 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Alumni Yearbook - Class of 2021 Shane Carmody https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352990135-HUEXAZ2H77U0FYDL6XRP/joanna-cruise.png Alumni Yearbook - Class of 2021 Joanna Cruise https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352990140-5BZCO33LAVLA9O0M8KAA/aisling-dennehy.png Alumni Yearbook - Class of 2021 Aisling Dennehy https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352990145-A3D782ZQFSGII3UH0024/hugh-fitzpatrick.png Alumni Yearbook - Class of 2021 Hugh Fitzpatrick https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352990151-SFWJTYREEBHNL6FKEF9L/Ainsley.kavanagh.png Alumni Yearbook - Class of 2021 Ainsley Kavanagh https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352990157-Z7LO9I2CY8V663PTUNY7/Anna-Mac-Carthy.png Alumni Yearbook - Class of 2021 Anna MacCarthy 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Yearbook - Class of 2020 Lucy Latta https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989872-2CUT7LVEVAICZAQ0SF8Q/jean-mc-anenly.png Alumni Yearbook - Class of 2020 Jean McAnenly https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989879-RIQNFYHAJBXCCY3ZZ2YZ/emily-noonan.png Alumni Yearbook - Class of 2020 Emily Noonan https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989885-SXOPIRJDNLJERK0TSFM6/chloe-rowan.png Alumni Yearbook - Class of 2020 Chloé Rowan https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989892-I188CJQGTKLUJLR3X4UK/emmet-daniels.png Alumni Yearbook - Class of 2020 Emmet Daniels https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989899-CTWC36DJNB9K75HSR26E/cian-farrell.png Alumni Yearbook - Class of 2020 Cian Farrell https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989905-27GUGRRSVL92SJGTX6XN/21.png Alumni Yearbook - Class of 2020 Mohit Jain https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989913-2VNG1H5WQ54CI0L0J2YN/kathy-le-gear.png Alumni Yearbook - Class of 2020 Kathy Le Gear https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989920-66WTW0W3J0F8IFNSNUVJ/cathy-mc-evoy.png Alumni Yearbook - Class of 2020 Cathy McEvoy https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989927-TEXIZ01IVU50Y27PQTUC/shane-o-shaughnessy.png Alumni Yearbook - Class of 2020 Shane O’Shaughnessy https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989933-QNNFYKD2TX2VMIQKH94P/hannah-quinn.png Alumni Yearbook - Class of 2020 Hannah Quinn https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783352989940-2YWMU8HNZ42RHWH2OT1P/edith-dodd.png Alumni Yearbook - Class of 2020 Edith Dodd 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https://www.mdp.ie/ourwork/project-one-pxdbk-588gf-crtc7-w5dz3-rs8rs-375zl-b55se-bytbd-st7zt-tdz68-a6m6s-fxy79-6p5kb-586we-lze4c monthly 0.5 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353025772-7VAI7P1KDQFLJX6STAXW/shop-front-exterior-carrolls-irish-gifts.jpg Our Work - Carrolls Irish Gifts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mdp.ie/ourwork/project-one-pxdbk-588gf-crtc7-w5dz3-rs8rs-375zl-b55se-bytbd-st7zt-nm2tz-fs7ry-mzw4y-bbty4 monthly 0.5 2026-07-13 https://images.squarespace-cdn.com/content/v1/6a4bce8c10c0463ee0f13933/1783353025695-C511M603Z8PL6B7NEIZD/7+copy.png Our Work - Pearse Lyons Distillery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mdp.ie/ourwork/project-one-pxdbk-588gf-crtc7-w5dz3-rs8rs-375zl-fj4gj-wmzfn-w7n2l-4dxtb monthly 0.5 2026-07-13 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