The Soul of Haiti Foundation presented the team at the Marketing Development Programme with a very challenging brief – to complete a media monitoring project to gauge international perceptions of Haiti – with just a 4 week deadline. The project report would form a major foundation in the brand development programme to develop a nation brand for Haiti – a country with a pressing need to begin to refocus its communication with the rest of world.
"We were extremely pleased with the way the team responded to the brief, their approach to the project and ultimately the excellent report we received within the challenging deadline. At all stages of the assignment, the team kept us fully informed of progress, and from the very outset, gave us huge confidence in their ability to develop, manage and execute the project. The level of commitment they displayed was superb, we genuinely believe we had found partners who were not only keen to complete the project to an excellent standard, but a team who also really believed in our vision and objectives.
I would recommend that any organisation seeking project resources should consider working with the UCD Marketing Development Programme. The Soul of Haiti Foundation is extremely appreciative of their efforts, commitment and their professional approach. We wish all the team the very best for their future careers."
Alison Cowzer, Soul of Haiti Foundation