Our Services

Marketing Development Support

The Marketing Development Programme can provide support for marketing activities to indigenous SME’s as well as larger corporations.

This entails identifying a company’s present skills and identifying the skills that must be implemented in order to broaden and enhance market presence. This can include the introduction of marketing efforts in order to increase market value.

Brand Communication Strategies

The Marketing Development Programme can determine target market perceptions and attitudes towards current, past and potential communication strategies. This involves assessing target market’s perceptions and attitudes towards past, current or potential communication campaigns, which may include sponsorship, radio, point of sale, outdoor and television advertising. The MDP also researches customers’ attitudes and perceptions towards potential campaigns in order to ensure maximum effectiveness is achieved.

Measure Customer Satisfaction

This involves the process of assessing whether or not a company’s customers are satisfied with the product or service received from the company. This research may be conducted through email, face-to-face or by telephone interviews. The main aspects examined may be satisfaction levels with the quality, price, communications and service. This allows the company to assess their strengths and recognise any changes that the business may need to make to its operations to increase customer satisfaction levels.

Economic Impact Study

This form of research is used to measure the economic impact of an activity/event on a particular group of people or in a specific geographical area. Such a project involves primary and secondary research and the key area examined is the expenditure generated as a result of an activity/event. Such a study is important when secondary expenditure accounts for a very large portion of the event's/activity's overall economic contribution.

Test Marketing & Service Concepts

Evaluate and test the feasibility of new concepts and assess the success of new product launches through the use of qualitative and quantitative methods. Common methods of qualitative research used include in-depth interviews, focus groups and brainstorming sessions. It provides the guidance necessary to communicate the benefits of the product. Potential customers are targeted in order to gain their perceptions and attitudes towards a product or service. It minimises the risk of the product or service failing when introduced to the market. However, it can always be used to gather customer insights into a product or service that is already available on the market.

Aid Strategic Development

This involves using relevant market intelligence, be it existing or newly gathered information, to identify various opportunities in the marketplace in which the client competes. Various recommendations and new strategies may also be suggested with a view to aiding the development of the client’s business.

Assess Potential Foreign Markets

The Marketing Development Programme can evaluate the feasibility of foreign markets for a company, a product or a service.

This entails assessing potential foreign markets for a product or a service. Common factors for examination include competition, legislation, economic conditions, market trends and social factors. Such research is important in the successful planning, implementation and execution of foreign market strategies.

Sponsorship Measurement

Sponsorship can provide many benefits for the brands which are brought together in a sponsorship deal. However, the only way to judge its success is to investigate the effectiveness and return on investment of sponsorship for organisations across different categories. Having carried out this research, the results will enable an organisation to assess the success of their current sponsorship efforts and recognise the value of that sponsorship to the organisation. It will be the deciding factor of whether or not to renew a sponsorship deal.

Customer Service Evaluation

Monitor service delivery through the investigation of customer service standards and performance. It is crucial for a company to maintain positive relationships with both clients and customers in an industry. Customer service is a differentiable factor when choosing a company in this economic climate.The results provide a company with an understanding of the perceptions their customers have of their service and the standards their customers expect.

New Product Development Support

It is necessary to conduct research at a number of stages throughout the process of developing a new product prior to launching it into the market. Some areas of research that the Marketing Development Programme can conduct for you include:

• Assessing the feasibility of the product concept
• Testing the product concept
• Assessing the launch success of the product
• Attitudes and perceptions towards the product, purchasing process and packaging

Having the necessary information for decision-making during this process is critical for successfully bringing a new product to market.

Event Management

This involves a full organisation and execution of an event on behalf of Marketing Development Programme clients. Events which have been managed previously include; conferences and bi-annual business breakfasts catering for more than 200 executives from an array of blue chip firms in various venues.

"The success of the biannual Business Breakfast is a testament to the strong relationship between ESB Customer Supply & the MDP. The advisors' attention to detail, professionalism and organisational skills are reflected in the calibre of venue, guests and keynote speaker attracted to the breakfast."

Promotional Campaigns

The Marketing Development Programme has a wealth of experience in delivering promotions that get our clients results. The Marketing Advisors on the programme talk to the clients and find out exactly what results need to be achieved from the campaign. Using their expertise and experience, the Marketing Advisors strive to create and implement innovative and well-managed promotional campaigns which integrate a range of communications; this includes face-to-face promotions as well as digital media strategies online. Past promotions have included social media competitions, online auctions, text-entry competitions, teaser event campaigns, simple data-collection and much more.